Niche market
With
demand for degradable plastic bags growing, a UAE-UK venture plans to ramp
up production, reports Clifford Frantz
Abu
Dhabi-based Symphony Bin Hilal is working to tap a niche market for
degradable plastic bags in the
Middle
East.
The
firm, a unit of Bin Hilal Enterprises, manufactures the polythene bags at
its UAE plant with technology licensed from joint venture partner Symphony
LLC of the
UK.
The
factory in the Mussafah Industrial Area started production in September
2000 and now makes 200 tonnes a month of refuse sacks sold under the brand
name Tuffy, said Bin Hilal managing director Winston Pryce.
So
far, most of the production has been exported to the United Kingdom and
the remainder sold locally.
Within
the next three months, an additional 50 tonnes a month of shopping bag
capacity will be installed, he said.
The
aim is to ramp up production capacity to 1,000 tonnes per month within 18
months.
Other
products on the cards are clinical waste bags, soluble laundry bags for
hospitals, and agricultural film.
"Our
plan is to market our products through distributors in each territory in
the Middle East and to this end, we recently appointed Mimco in Bahrain;
others will be appointed, progressively during the next few months."
The
bags are made from polythene under a normal manufacturing process, the
only difference being that under the Symphony's EPI TDPA technology,
degradable compostable plastics additives are blended with polythene that
causes the products to degrade into carbon dioxide and water.
"In
typical Gulf summer conditions, a bag directly exposed to heat and light
will start disintegrating in about three to four weeks, while the shelf
life of bags stored in a warehouse, in a box, at 30 degrees Celsius, will
be about 12 months," Pryce said.
A
carry bag made out of this plastic will degrade in the presence of heat,
light or stress. The speed of degradation is dependent on the degree of
exposure to one or more of these elements.
The
idea of having less plastic in landfills and eco-friendly carry bags in
supermarkets will appeal to environmental groups and municipalities in the
region, where the unfettered use of plastic has not been tackled in a
serious manner.
Pryce
says Symphony Bin Hilal is working on bringing down the prices of its
degradable bags to match those of regular ones.
"Prices are being reduced as we increase our production capacity and also
as the price of the degradable additive is reduced," said Pryce.
"We
also expect to be able to start offering the lower priced additive to
other producers in the region in the near future. This was not possible
before."
"Our
prices are becoming more competitive but vary in accordance with the cost
of raw material."
Pryce
forecasts that demand will grow to 400 tonnes a month by the year-end and
1,000 tonnes a month by the end of 2004.
He
estimated the current demand for plastic film in the Gulf at 275,000
tonnes a year, spurred by competition towards lower prices.
"Our
product provides the best opportunity to successfully address the plastic
film pollution problem, at an affordable price. And so we are confident
that it will become the product of choice in the region, when the market
becomes sufficiently aware of it."
"This
is highlighted by the fact that at least one GCC country is currently
considering banning the use of non-degradable plastic bags and converting
fully to degradable.
"We
are participating in trade shows, the media and environmental groups. We
are also seeking the support of the municipalities.
The
company's products have already been put to use in businesses in the Gulf
and overseas.
"Our
local customers include supermarkets, hotels, duty free shops and
government departments. Internationally, the many customers we have
supplied through Symphony include over 25 British municipalities.
And
what about other competitors? "We are not aware of anyone else in the
region that is making a similar product, so there is no basis for
comparison," said Pryce. "The market seems to be wide open."